To this:
The explanation for this inexplicable change is apparently thus:
"In conjunction with its new slogan 'Never say die,' which has been teasing local billboard readers for the past month, the Admirals introduced the new logo: the admiral of a ghost ship. A pirate explained to the crowd that the admiral had been at the bottom of Lake Michigan for the past 20 years and that this was what was left of him.
The new logo is quite a bit edgier than the last logo of the salty seaman admiral. The new admiral, designed by Joe Locher of Yes Men of Milwaukee, is a skull with a black admiral's cap with ice blue trim.
The team's new colors will be black, ice blue and silver, replacing the old red, white and blue. 'We wanted to do something that would be really popular with the younger crowd,' Locher said. 'We wanted to avoid the idea of a trendy logo, yet we wanted to tie it in to the heritage of the team to have it make more sense.'"
Not only is ice blue a seriously wimpy color, but there's something fundamentally wrong with a hockey team having any color that begins with the word "ice."
(The fun anecdote here is that they put this thing on the screen in the late innings of the Brewer game last night. There was the split second of horrification, then I reached for my phone to call my boyfriend and express my disgust. Of course, the phone was already ringing by the time I got my hands on it. The boyfriend was thinking the same thing: A comic skull with a photoshopped on admiral's hat. Seriously, doesn't it look odd to have this sylized skull and then a perfect hat on it?)
2 comments:
"Salty seaman" HAHA.
The new logo is sucks.
It sucks so much ... that it's grown on me. If they used the whole skeleton -- including the leg as a hockey stick -- as their primary logo, it would work. But that's just one hack opinion.
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