University of Wisconsin and the "motion W"

So that W on the side of the Wisconsin helmets .. and, well, everywhere else, is officially called the Motion W. It's supposedly a 1990's invention meant to update our image.

Ever since, the logo has made it's way into the ranks of high schools, who use similar logos.
Also in the 90's, the University got into some ugly legal battles over the rights to Bucky. Once Bucky made his way on to some lewd shirts (like the "F*** Em Bucky shirts, where Bucky's flippin' the bird) and condoms, the University realized it needed to take control of the image. (Why it took until the 1990's for us to figure this out, I'm not sure)

So now UW is really protective and likely rather uptight about their copyrights.

This article talks about the most current suit, against a high school football team in Iowa.

The article makes some good points - especially that there are only so many ways to write a letter.

Check out the story here:http://www.desmoinesregister.com/apps/pbcs.dll/article?AID=2006610310390